Laborsan Agro is featured in the Plantability Arena 2024 as the only company to put IST on the agenda

Laborsan Agro has been one of the highlights of the 2024 edition of the Plantability Arena. The company, which is a supporter of the event, has been bringing the use of polymers and drying powders in industrial seed treatment to the center of discussions, reinforcing its commitment to innovation in the sector.

Consolidated as one of the largest events on plantability and seed technology in Brazil, the Plantability Arena promotes, for another year, immersive meetings with leading authorities in the sector, dealing with topics ranging from the maintenance of seed drills to the application of fertilizers and herbicides, ensuring that participants are at the forefront of technological innovations in the field.

"We are very proud to be able to talk about the innovations of our work for another year at the Plantability Arena. Polymer and drying powder technologies have revolutionized industrial seed treatment, even helping to improve plantability. So it's a contribution that will surely benefit the entire national market," said Francisco Eduardo de Albuquerque, CEO of Laborsan Agro.

The event, which already had three successful editions in 2024, will still have two stages, which will take place in Rondonópolis (MT), on August 30, and in Palmas (TO), on September 27.

Among the speakers are leading figures such as Prof. Dr. Paulo Arbex, from UNESP (Universidade Estadual Paulista), who will discuss factors that affect plantability; Prof. Dr. Rogério Coimbra, from UFMT (Universidade Federal de Mato Grosso), who will discuss the importance of quality in seed treatment, and Dr. José Ricardo Bagateli, a specialist in physiological relations, who will discuss seed quality and crop establishment.

"The greatest wealth today is information. The producers who take part say that if they don't come to this event every year, which brings technological dissemination and technical knowledge, they'll be left behind. Information can improve a crop, even if it means gaining an extra sack in productivity. This can make the difference between profit and loss," said Prof. Dr. Rogério Coimbra, from UFMT.

Laborsan Agro and MyFarm: successful partnership in the Plantability Arena

Laborsan Agro's contribution is recognized by Antonio Jorge, CEO of MyFarm Agro and creator of the Plantability Arena. According to him, this partnership between the event and the brand is fundamental for the transmission of knowledge, adding immeasurable value to the entire seed production chain in Brazil.

"Laborsan Agro has been our partner since 2023 and they understand that knowledge transfer is important for what the company develops. So in order to have a good seed treatment and to present the best technologies, it's important to have an alignment with specialists and with people who are willing to take this knowledge to the field. We recognize [the company's strength] by the number of people they manage to bring in. Seed production groups and people who are linked to the production process... They are very serious companies. And coming here at Laborsan Agro's invitation shows that there is a good relationship between the company, the products it offers and the results we get. We know that this is a quality business," he said.

Laborsan Agro is a Brazilian company that stands out in the agricultural sector for its production and marketing of seed coating and coloring technologies for agrochemicals.

It has been on the market for almost three decades and is becoming increasingly established in its segment, relying on a strong research and development base to offer products that not only meet, but anticipate market needs. Laborsan Agro continually invests in innovation and quality, guaranteeing advanced solutions that meet the needs of the agricultural market, both in Brazil and abroad.